Our Story
Why TriVita®
TriVita® was born from a moment of crisis—and the calling that followed.
Our founder, Michael Ellison, was no stranger to drive, passion, and pushing limits. For decades, he lived at full speed—sleeping as little as three hours a night, leading global initiatives, and pouring himself into his work with unwavering intensity. Until one day, on a mountain trail in Arizona, pain struck through his chest like fire. Convinced he was experiencing a heart attack, Michael suddenly came face-to-face with a truth he could no longer ignore: outward achievement meant little if his inner wellness was collapsing beneath it.
Medical tests offered no simple cure. His nervous system was exhausted—“like a soldier in war for 30 straight years.” The advice was to slow down, rest, and change his way of living. In prayer, Michael asked God for healing, and instead felt a different response: healing would come through learning wellness, not by skipping the process.
Journey to Rebuild
From that moment, Michael set out on a journey to rebuild his life—physically, emotionally, and spiritually. He discovered that health is not merely the absence of disease, but the presence of vitality, purpose, joy, and alignment with God’s design. He learned that our bodies are “fearfully and wonderfully made,” created to heal, restore, and thrive when nurtured the right way .
These revelations became the foundation of TriVita—a wellness company dedicated to helping people experience an abundant life through daily habits, nature-inspired nutrition, and whole-person health. From the walls of the holistic medical clinic engraved with the words “Why are you here?” to the development of the 10 Habits of Wellness, TriVita has become a place where purpose and well-being unite—a community where every person is invited to journey toward better health and a more meaningful life.
Today, TriVita stands as a testament to that transformation. What began as one man’s search for healing has grown into a mission to help millions live with energy, resilience, love, gratitude, and connection to God. Because wellness is not a destination—it is a lifelong journey of honoring the body, nurturing the soul, and embracing the gift of life one day at a time.
This is our story. This is why TriVita exists.
To inspire wellness. To restore hope. To help you live your purpose—fully.
Our Mission
Our purpose is to provide high-quality, value-added products and services that enrich people physically, emotionally, and spiritually.
TriVita® is committed to creating effective product formulas using the highest quality ingredients combined with efficacious delivery systems for maximum absorption.
From formulation to production, TriVita’s commitment to quality is the driving force behind our premium line of products.
“I’m so thankful for the inspirational prayer that is shipped with TriVita products! It makes such a difference to see that promise from the Lord and, with everything going on today, we need that!”
Karen B. Member since 2017
"I played professional football back in the old days, in the 60’s and 70’s. I’m actually 75 now. The reason why I love TriVita is simply because it works. Every aspect of my life was affected, physical, spiritual and emotional. I had to start out slowly, but it worked. My life has changed."
Larry K., Member Since 2018
"I just wanted to thank the TriVita family for all of the support and tremendous job that you all have done over the years…. I appreciate all the research that’s gone into the products, and for [Alfred] Libby and Michael Ellison for helping our family. I am sending you my best. Thank you!"
Rev. John A., Member Since 2016